Lastpack · Creator campaign
Put the opening in the creator’s hands.
Pack-opening moments and original creator posts from the July Lastpack campaign.
- Period
- July 2026
- EYEKON’s role
- Campaign coordination and creator distribution.
- Creators
- Digi, Foam, Merheb, Ween, Cardz
The brief
Introduce Lastpack through the experience of choosing a pack, opening it and reacting to the card. The campaign brief asked creators to make the product visible through a face-to-camera hook, the opening and the decision to ship or sell.
What EYEKON did
EYEKON coordinated the creator line-up and distribution around the campaign launch post. Creators brought their own voice to the work, from pack-opening moments to paid posts, quote posts and follow-ups. Published links were recorded so delivery could be checked against the campaign.
Creators involved
Creators represented in the linked selection below.
Documented results
The documented selection below contains eight original post links from 16 to 23 July, across five named creators. Digi appears in four links; Foam, Merheb, Ween and Cardz appear in one each. These links show a sequence of creator encounters with the product and campaign.
This is a documented selection, not the full campaign total. Verified view, sales and return-on-spend figures are unavailable for this case.
Original posts
Eight documented creator links from the July campaign. Open each post on X.
View the Lastpack launch post on X